Making Money While Making a Difference

	Making Money While Making a Difference How to Profit with a Nonprofit Partner by Richard Steckel, Robin Simons, Jeffrey Simons, and Norman Tanen

"Nonprofit organizations have countless opportunities to align their interests with those of enlightened corporations. Richard Steckel is at the cutting edge of aligning these mutual self-interests in ways that are fun and profitable to both parties."
– Michael L. Ainslie, President & CEO, Sotheby's Holding

For all the talk of worsening corporate ethics, many companies are improving their social responsibility. Making Money While Making a Difference describes some of these companies, and offers business people a step-by-step way to both increase their contribution to the public good and improve their bottom line.

This clear, engaging guide to profit-nonprofit partnerships covers:

Choosing a cause

Choosing a nonprofit partner

Developing a campaign

Setting goals

Getting employees on board

Budgeting for, publicizing and evaluating the program.

Price:	$14.95
Format:	paperback
Pages:	251
ISBN:	978-0-9653744-9-1
Order number:	HT8

Introduction

Part I > Strategic Alliances: Cause-Related Marketing
    1. Why Engage in Cause-Related Marketing?
    2. Why Engage in Strategic Corporate Citizenship?
    3. Do the Right Thing Or Else!
    4. The Dangers of Strategic Alliances

Part II > Strategic Alliance Options
    5. Cause-Related Marketing
    6. Sponsorship
    7. Premiums
    8. Licensing
    9. Vendor Relationships
    10. Employee Volunteering
    11. In-Kind Donations
    12. Strategic Philanthropy
    13. There Are No Rules!

Part III > A Nonprofit Primer
    14. Nonprofits
    15. Entrepreneurial Nonprofits
    16. How to Work with a Nonprofit Partner

Part IV > How to Engage in Successful Strategic Alliances
    17. Getting Down to It
    18. Setting Goals
    19. Picking a Cause
    20. Picking a Nonprofit Partner
    21. Getting Employees on Board
    22. Developing a Campaign
    23. One-Shot Campaigns vs. Multi-Layered Ventures
    24. Budgeting for a Joint Venture
    25. More than Money
    26. Telling the Public What You're Doing
    27. Evaluating Your Campaign
    28. Putting It All Together: A Hypothetical Campaign
    29. Conclusion

Bibliography
Index

"In a time when so many corporations are searching for ways to imporove their perception in the marketplace, along with their profits, Making Money While Making a Difference makes an invaluable contribution to American business practice."

– Joan Shapiro, Senior Vice President, South Shore Bank of Chicago

"On the subject of bridge-building between business objectives and social action, Richard Steckel is the international guru. His thinking is ingenious, imaginative, and practical. It's logical and rational and it has a heart. In brief, I'm a fan."

– John Drummond, Director of Communications, United Utilities

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Table of Contents

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