Prepare your organization for major gifts! This book helps directors, board members, financial advisors, development officers and major donors who care about their social service organization. It outlines the big picture, the importance of planned gifts to an organization's financial future, as well as action steps to take.

Social marketing pioneer Richard Steckel and others have packed wthis book with fresh, exciting ideas for your organization. Plan for events, activities, services and memberships that further the common good through nonprofit and for-profit collaboration.

For all the talk of worsening corporate ethics, many, many companies are improving their social responsibility. Study how some of these companies do it, and learn a step-by-step way to both increase their contribution to the public good and improve their bottom line.

Find out what you can do as the government cuts budgets and donors tighten their purse strings in an uncertain financial climate. Learn the best ways to fund your programs through a continually expanding base of financial supports.